Talent is a word that you hear on a regular basis; we hear about the lack of great talent available, or chatter about how to attract millennials or debates about how best to find talent, keep talent and develop talent.
How do you go about attracting the best talent in a highly competitive market?
Let’s break this down into four steps – Building the brand, Leveraging your values to appeal to your audience, Choosing the right social media platform(s) and Managing the candidate experience. Today in part one of a four-part series, we will tackle, Building your Brand.
“Story-telling through the right channels is a very powerful tool”.
Do you know your brand? If not, then how to you attract talent? Story-telling …
A brand needs a consistent message that is going to resonate with potential hires who are passively looking, actively looking or not looking at all. You want the brand to be one where people are excited to work, a company that is talked about for the right reasons and one where people aspire to work one day. Story-telling through the right channels is a very powerful tool, however, in order to do this, you need to know your brand and what makes it a compelling place to work.
“A brand needs a consistent message that is going to resonate with potential hires who are passively looking, actively looking or not looking at all”.
How do you start to build a talent brand that will charm and delight your audience?
Look at all factors that can attract potential hires. Put yourself in their shoes and think about what would attract your target audience.
Are they a mixture of Baby Boomers, Generation X / Y and Millennials? Or are you targeting mainly millennials?
Once you have determined this, then review the below questions to help you understand how your brand is different.
- What is different about the role(s) we are seeking to hire?
- Can this lead to other careers? What evidence is there of career progression?
- Will I make a difference by working here?
- Is the company doing innovative things?
- How do we manage and lead our teams? What makes us different?
- Who are my colleagues? What kind of culture are we building? Is my voice heard?
- Is there work / life balance? What is my work environment like?
- Do we invest in our employees? What do we do for our employees?
- Can I avail of flexible working arrangements?
- Do we offer leadership development programs, educational assistance or career sabbaticals?
- Am I doing work that matters? How are we making the world a better place?
- What attracted me to the brand? What attracted our senior leaders to the brand?
- Why do people continue to work here?
Having considered the above questions, think about those parts that are really compelling. If your company is doing innovative things and you want to appeal to an audience that values this, then shout it to the roof-tops! If you are proud of how your organisation is making a difference to your local community, then, tell everyone about it. Know your brand, create a story about it and ensure the message is consistent.